Crooked Pecker Brewing Co. T-Shirt Design
Working with Crooked Pecker Brewery Co. in Bainbridge, OH, we collaborated on a t-shirt design for the upcoming year. Through the graphic, we wanted to exude connection - community - playfulness.
Historically, the mandala is thought to bring unity and harmony. Two things beer always brings! I wanted to show that through this design, while including the “cheers”. Trying to find a way for the splashing elements to elevate the graphic.
It was back to the drawing board with a new approach. Coming up with interesting shapes using a stylized version of the company’s logo.
Illustrating the four elements of beer brewing (wheat, malt, barley, and hops) could be the solution. It adds more movement to the original piece, with a bit of history.
A few unsuccessful attempts of adding the four beer elements. At this stage, I was hopeful the solution might present itself through color.
The design was starting to become theirs.
The glasses were changed to the signature IPA-ware.
The wrists inspired connection.
We were getting somewhere.